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Star Cruises, the
third largest cruise
operator in the world is a
global cruise brand with a
combined fleet of 20 ships
offering 32,000 lower berths
with an additional 2 ships
and some 8,400 lower berths
due to be delivered by 2010,
cruising to over 200
destinations around the
world.
Star
Cruises Asian Fleet - The
most acclaimed fleet in
Asia-Pacific
Star
Cruises, incorporated in
1993, is the only
international cruise brand
originated in Asia, which
best understands the Asian
cruisers. With our
tailor-made entertainment,
traditional local Asian
cuisines and the Asian-style
hospitality services,
customers can truly indulge
in a cruise filled with fun
and excitement.
The Group currently operates
8 ships under the Star
Cruises brand in Asia -
Pacific with its corporate
headquarters in Hong Kong,
namely SuperStar
Virgo, SuperStar Aquarius,
SuperStar Libra, SuperStar
Gemini, Star Pisces,
MegaStar Aries, MegaStar
Taurus and
Wasa Queen.
Star Cruises
American Fleet - The
youngest fleet on the planet
Norwegian
Cruise Line (NCL) commenced
operations in 1966 and has
since become one of the most
recognized brand names in
the North American cruise
industry. Its fleet of ships
offers revolutionary
Freestyle Cruising concept
which combines all the
excitement of travel with
the choices and relaxed
lifestyle of a fine resort.
A subsidiary of Star
Cruises, the NCL group
headquartered in Miami, USA
has a fleet of 12 ships with
over 25,000 lower berths in
service, namely
Norwegian Gem, Norwegian
Jewel, Norwegian Pearl,
Norwegian Sun, Norwegian
Dawn, Norwegian Star,
Norwegian Spirit, Norwegian
Dream, Norwegian Majesty,
Norwegian Jade, Norwegian
Sky and
Pride of America,
calling destinations in
North and South America,
Hawaii, Caribbean, Alaska,
Europe, Mediterranean and
Bermuda.
www.ncl.co.uk
The World-Class Brand
Since it's inception in
1993, Star Cruises has
achieved global recognition.
Being a leading cruise line
in Asia-Pacific, Star
Cruises epitomizes the
fulfillment of regional
aspirations to establish the
cruise industry in the
region, bringing increased
tourism traffic into the
countries around
Asia-Pacific. Asian
holidaymakers now see
cruising as an exciting and
value-for-money vacation.
Star Cruises has played the
leading role in shaping the
cruise industry in
Asia-Pacific by offering new
and luxurious megaships and
exciting itineraries. The
company also made important
investments in marketing,
operations, information
technology, reservations
systems, safety and
infrastructure.
New and enhanced products
and services provided by
Star Cruises have set new
standards of cruising in
Asia-Pacific. Ships like
SuperStar Virgo
now represent the best and
most exciting vacation
experience option to both
the Asian holidaymakers and
experienced cruisers from
America, Europe and
Australia.
Star Cruises is also
committed to developing the
growing meetings and
incentive segment of the
cruise MICE market in
Asia-Pacific. Given the
meeting facilities,
world-class food and
beverage, wide range of
entertainment and recreation
facilities, the fleet can
cater for meetings and
incentive groups of various
sizes.
Fly Cruise programmes have
been intensified to capture
the medium to long haul
markets. Currently, Star
Cruises is actively
developing its fly cruise
hubs located in Singapore
and Hong Kong.
Star Cruises' award-winning
product is noted for its
excellent service standards
and the highest
crew-to-passenger ratio
(1:2) of any major cruise
line, reflecting the high
standards of the hospitality
industry in Asia-Pacific.
In just 15
years since its inception,
Star Cruises has won over 60
international awards. Star
Cruises made it to the Top
50 Asian Brands in 1999 and
is the second leading brand
that has the
“Greatest Upward Movement
Potential”. It
achieved the top brand name
in the leisure category for
“Top 50 Asian Brands
League”. (Source:
Top Asian Brands, Asian
Brand News, March 1999).The
company has also been
presented the “Best
Cruise Operator in
Asia-Pacific” award
by the TTG Travel
Awards for ten
times and with this, Star
Cruises is eligible to be
inducted into
TTG
Travel Awards Hall of Fame.
Norwegian Cruise Line has
successfully differentiated
itself from its competitors
through the introduction of
Freestyle Cruising onboard
its vessels. It was voted
the cruise line with the
“Best Cruise Value
Award” by Ocean &
Cruise News in 2007. In 2006
& 2007, it was voted the
cruise line with
“Best Alternative Dining
Room Cuisine” by
the readers of Porthole
Cruise Magazine for the most
innovative onboard dining
program. In 2008,
Norwegian Pearl
received the “Cruise
Ship Environmental Award”
from Port of San Francisco,
and Norwegian
Sun was
honored with the same award
in 2007.
Headquartered in Hong Kong,
Star Cruises is represented
in more than 20 locations
worldwide with offices and
representatives in
Australia, China, India,
Indonesia, Japan, Korea,
Malaysia, New Zealand,
Philippines, Singapore,
Sweden, Taiwan, Thailand,
United Arab Emirates, United
Kingdom and the United
States of America.
Safety, Training and
Security
The safety, health and
well-being of cruise
passengers are Star Cruises’
top priorities. Star Cruises
is one of the first cruise
lines to be certified for
the ISM (International
Safety Management) Code in
1998 as directed by the IMO
(International Maritime
Organisation).
Star Cruises has a young and
modern fleet equipped with
the latest in navigational
control and fire systems and
has implemented extensive
safety features such as
“Hi-Fog” even in the engine
rooms which are not required
by IMO (International
Maritime Organisation)
regulation until 2005.
In training her officers,
Star Cruises has built its
own ship training simulator
located within the Star
Cruises Terminal, Port Klang
complex. Completed in 1998,
the Star Cruises Ship
Simulator Centre (SCSS) is
the only one of its kind in
the world owned by a
shipping company. The
operation of the Centre is a
joint-business agreement
between Star Cruises and
FORCE Technology-DMI
(formerly known as Danish
Maritime Institute).
Star Cruises also created
history by becoming the
first shipping company ever
to be accredited by the
Panama Maritime Authority to
carry out the STCW-95
(Seafarer's Training,
Certification and
Watchkeeping Code) without
involvement by other
external training institute.
The STCW-95 training
programmes are conducted
onboard Star Cruises’
vessels and is fully
endorsed by the
International Maritime
Organisation (IMO) and used
to train captains, officers
and crew.
The company has also scored
a first with one of its
ships SuperStar
Aries (which
has since been sold) being
the first passenger ship in
the world to obtain an
International Ship Security
Certificate under the
International Ship and Port
Facility Security or ISPS
Code. All ships in the Star
Cruises fleet have now
obtained the International
Ship Security Certificates.
In addition, the Star
Cruises Terminal in Port
Klang and the Jetty Terminal
on Langkawi Island, Malaysia
have been awarded Statements
of Compliance under the ISPS
Code.
The Code which came into
mandatory effect in July
2004 sets out a framework
involving cooperation
between contracting
governments, government
agencies, local authorities
as well as members of the
shipping and port fraternity
to detect and assess
security threats and to take
preventive measures.
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